Word: logo
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...admired many things about their star CEO. Asked to bring change to the doddering Silicon Valley giant, she pursued the task fearlessly, her efforts culminating in a controversial merger with Compaq. Asked to inject pizazz into HP's pedestrian marketing, she overhauled it right down to the corporate logo. Asked to create a strategic vision for a company that had none, she came up with dazzling insights into "transformational trends" and a hyperdigital future in which HP would serve consumers and corporations at every stage. But the board ultimately concluded that Fiorina had one significant weakness as a chief executive...
...same images in American minds: trendy coffee bars, tightly-dressed Euro hipsters, neon lights against shadowy backgrounds. It’s certainly the style their album covers more or less convey, especially prominent on their new Sub Pop debut Do The Bambi, on whose cover a green deer logo and the album’s title illuminate the faces of the band from above...
Homeless men in Amsterdam now have corporate sponsors: they're sporting winter jackets with ad space to raise money for local nuns who aid the needy. Ice creamer Ben & Jerry's bit first, giving more than $20,000 to put its logo on the coats...
...entity. Counters the mustachioed, cross-trainer-wearing Onassis, "I have met the forces of this world. I have danced and wrestled with its gods. I collude with destiny. ? That is freedom." Surprisingly, Hart leaves Owen speechless at this, cutting away to a final shot of Worner's coffee company logo being raised over the caf? we saw at the beginning. Is it a dose of reality or cynicism that makes Hart end most his Hutch stories unhappily...
...temperatures drop, the fashion forecast is already heating up as flashy items for spring hit store shelves. The most eagerly anticipated accessory is a pair of Pharrell Williams-- designed LOUIS VUITTON SUNGLASSES. Inspired by Brian de Palma's Scarface, they are big and bold and bear the inevitable LV logo in hard-to-miss gold. Also a must for spring: TOD'S WEDGE SHOE in citrus colors like orange and green. To finish the look, Christian Dior designer John Galliano has produced a special line of SNUG-FITTING JACKETS inspired by Dior's 1950s version. Galliano has cut the jackets...