Word: logo
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...language among players on the court got so pervasive that the NBA had to make it a violation. In football, the NFL has started calling penalties against players for taunting and excessively celebrating after touchdowns. Still, it's players like Philadelphia receiver Terrell Owens--who trampled the Dallas Cowboys logo after a touchdown this fall--who get most of the attention, since their antics are replayed and reinforced on ESPN and sports talk shows...
...presence and developing more original programming for MTV, including the soon-to-debut MTV Base in Africa. Back home, a year after Janet Jackson's MTV-produced Super Bowl half-time striptease, McGrath may again be a lightning rod with the February launch of her newest U.S. channel, Logo, a 24/7 network for gays and lesbians. Not surprisingly, controversy doesn't particularly concern her. Instead, says the Scranton, Pa., native, who started at MTV in 1981 as an on-air promotions copywriter, "I am always worried about missing a cultural beat." --By Daniel Eisenberg/New York
...place to land. Bush was proud of setting a vision and then delegating even big decisions to a small group of advisers; Kerry was famously surrounded by enough advisers to fill a small liberal-arts college but still spent four weeks agonizing over the right font for his campaign logo. Kerry's résumé of élite schools, a prosecutor's office and the U.S. Senate honored his deliberative process; the presidential campaign proved too fast for it, and Bush never missed a chance to portray Kerry as the hollow man, ever expedient, always cautious, incapable of taking a stand...
Between midnight and 2 a.m. yesterday, “Halo†enthusiasts came to EB Games in Watertown not only for the new release but to snap up anything with the “Halo†logo: T-shirts, posters and even the soundtrack...
...bulk up sales, Davis has gone on a shopping spree. He signed seven licensing deals last year to get the New Balance logo on gear from sunglasses to exercise equipment. He recently signed on to sponsor major league lacrosse and in February bought a lacrosse-equipment maker, Warrior. He has also expanded into hiking footwear with the purchase of the Dunham brand, and he is working with retailers to open more single-brand New Balance shops, aiming to have "a couple hundred" in the U.S. by 2006. Worldwide, Davis projects sales growth of 10% to 12% over 2003, to more...