Word: logo
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...know what it’s like to walk through a crowd and high-five a stranger simply because he’s wearing the same logo on his hat that...
...hard to understand why Wilson attracted a diverse crowd to the Orpheum. The concert did its best to bill itself as history in the making. Commemorative Smile programs were $20; circular Smile posters, at least $30; Smile shirts, hats, and sweaters as much as $70. The Smile logo was omnipresent, even appearing on a screen behind the band—as if the audience needed reminding of what was being played...
...look to LOGO to be only a platform for hot-button issues like gay marriage. Sure, some shows like My Fabulous Gay Wedding can't help but be political. But Graden says that the cable newcomer won't be strident or in-your-face. "The fact that we even exist is a statement that advances the political dialogue...
...yeah. The sentiment is almost as sweet as the business prospects. With an estimated $485 billion in annual purchasing power, the country's 15 million-strong gay audience represents an alluring target for programmers and advertisers who, Graden says, have so far been enthusiastic about committing ad dollars to LOGO. And despite some protests from such conservative voices as the American Family Association, the cable venture is good to go with a mission that is simple and straightforward: entertainment...
Programming for LOGO, which will debut mostly in urban markets like Los Angeles, New York City and San Francisco, will include a variety of reality shows, movies such as Gods and Monsters and An Early Frost, and gay-themed specials like the annual GLAAD Media Awards. One potential new series, My Fabulous Gay Wedding, would follow a couple from wedding planning to the altar. Cher and her daughter Chastity Bono are producing Family Outing, which will chronicle coming-out stories. While straight people will have a presence, LOGO looks at life with a decidedly gay lens, with no apologies...