Word: logo
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...unifier, television is now firmly in the niche business. After years of targeting pretty much every other group--women (Lifetime), young men (Spike TV), African Americans (BET) and insomniacs (C-SPAN--we kid!), it's inevitable that there would be a channel aimed specifically at gay and lesbian viewers. LOGO is scheduled to debut in 10 million to 15 million homes with digital cable in February, and is being touted by its creators as a cultural turning point. "It's a channel whose time has come," says Brian Graden, MTV and VH1's entertainment president, who helped develop...
...Phil Estes will present him with the first donation to a trust in Ruvida’s name....Brown is sporting new uniforms this season. As a welcome change from their traditional muddy, monochromatic outfits, the Bears will be wearing silver helmets with a red stripe and the Brown logo, silver pants and brown jerseys...
...created sophisticated black-and-white magazine ads that direct readers to the sleek new friendsofjuan.com which gives tips on how to brew the perfect cup and offers free samples of Colombian coffee. At the same time, high-rent entertainment p.r. firm Rogers & Cowan managed to work Juan's logo into the final season of Friends and finagled an invitation for the mustachioed coffee grower to HBO's Emmy Awards after-party this week. It's a surprisingly slick strategy for the socialist-minded, nonprofit federation, which for decades has used the proceeds from its coffee sales to build roads, schools...
...branded Colombian coffee in the supermarket. "The key with rebranding," says Mindy Sabella, chief marketing officer at brand-strategy firm Addison, "is you can't occupy two positions at the same time." Despite the cafe initiative, the only place most of us will encounter a Juan Valdez logo is on a coffee...
...This is the only part of the week that’s unscripted,” said Gould-Wartofsky, who is also a Crimson editor. A mosaic of malcontents swirled around him: Jews Against Occupation; Young Feminists Mobilizing; Books Not Bombs. Gould-Wartofsky’s own logo was more subtle: a Harvard Coop insignia, protruding from his back pocket in the form of a plastic...