Word: logo
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...YORK—The 2004 NBA Draft’s number one pick, Dwight Howard, is younger than I am. In his brief interactions with the NBA, the Southwest Atlanta Christian High School grad has already mused about superimposing a crucifix on the NBA logo, pleaded for a future with superstar Tracy McGrady, and confidently rebuked those critics who question his lack of edge and toughness...
...Ramsey, N.J., pet-supply emporium, lets the kids pet a quivering chinchilla ($129.99, food and shelter sold separately), squawk at a taciturn macaw named Oscar ($2,399.99) and find Nemo the clown fish ($14.99). An hour later, the children are back on the bus clutching handout Petco-logo Frisbees and debating the merits of dogs vs. hermit crabs...
Executives at the MTV networks stood and roared their approval at a budget meeting last November when Sumner Redstone, chairman and CEO of parent company Viacom, pledged $30 million of corporate cash to launch Logo, a gay channel that the MTV brass had regarded as a top priority. Under Viacom president and heir apparent Mel Karmazin, the channel had been delayed. But at this meeting, attended by Karmazin, Redstone openly said to MTV chief Tom Freston, "You want to do it? You have the money." Karmazin was silent. "It was a dramatic moment," Freston recalls. "All of a sudden...
...College administration feared a slippery slope of corporate sponsorship making its way into Harvard, and forbade the party sponsors to accept the promotional material, along with several kegs of then-new Busch beer that the Anhauser-Busch company had offered in exchange for logo space on party banners...
...Bush Administration to reverse its rollback of pollution regulations that applied to big utilities. "The EPA [U.S. Environmental Protection Agency] cases are huge," he says. But Spitzer clearly sees Wall Street as his bailiwick; an avid and aggressive tennis player, he keeps a tennis ball with the Merrill Lynch logo on it, occasionally palming it as he chats. The crush of activity in his office speaks volumes about how much opportunity presents itself for someone who makes it a personal crusade to clean up the business world...