Word: logo
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...work. Like The Crimson and the Lampoon, HYP should take advantage of its free student labor—expanding its business department if necessary—and aggressively sell advertisements. National companies such as Merrill Lynch and Ralph Lauren would probably jump at the opportunity to have their logo on a publication that Harvard alums will read for the rest of their lives...
...satisfied with the summer basics you find on the rack? Companies like Polo Ralph Lauren are offering shoppers all kinds of customizing services. At polo.com browsers can design their own polo shirts, choosing from a selection of 32 body colors and 12 pony-logo colors. Shirts are made to order and delivered within two weeks. Next month oxford shirts, below, complete with the date of origin stitched into the lower-right seam above the vent, will be available for customization in 11 colors and 8 pony-color options. The idea for the service came when customers began asking...
...into it," he says. But Tanner also believes that to appeal to women, urban consumers and kids, "golf stuff cannot look like golf stuff." So his company created sexier golf styles, like spaghetti-string tanks and baby Ts. He targeted the urban fashion market and Gen X with a logo that features his "UGG Man"?a black golfer with "dancing dreads." Soon celebs like Samuel L. Jackson and Justin Timberlake were wearing the stuff...
...songs (cf. Jay Z’s lyrics on top of Pavement, Weezer, Sgt. Pepper). Erstwhile DJ, dork-stud and half of the folksy Kings of Convenience Erlend Oye doesn’t need to prove his musical chops, and as the DJ Kicks logo indicates, he’s no “Rad DJ” Adrien Brody. For this umpteeth compilation of the famed series, Erlend reaches past the Ecstatic tubthumpers so beloved on Ibiza to dig out clap-happy, intelligent jams more suitable for drunken dance parties where the glowstick is not a substitute...
...snapping digital photos. Google security (yes, there is such a thing) pounced immediately admonishing us to cease and desist. "I was a second lieutenant in the Marines, do you want to play games?" said the stocky security guard. And that's when the company with the pre-school-like logo suddenly didn't seem so playful...