Word: logo
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...surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion is the way he reinterpreted the sweatshirt maker's embroidered "C" monogram into a tricolor abstraction. Shoemaker Mihara, too, stamped his sneakers with a cartoon rendition of Puma's feline logo on the soles?an anim?-inspired touch that has won plaudits in Japanese fashion magazines...
...Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped a Coke logo on CDs and started selling singles. The campaign spread to other markets. And Chihuahua mamboed to No. 2 on the pan-European Eurochart. The stealth marketing success of 2003 in the Netherlands, a TV show called 6Pack, is funded by Heineken, but you won't see its logo during...
...travel industry has endured a nightmare trifecta: the Sept. 11 attack, the war in Iraq and SARS. But as Dinesh Dhamija strides through London clutching a bouquet of balloons emblazoned with the e-bookers logo, it's as if the disasters never happened. "We knew we'd survive," says Dhamija, e-bookers' founder and CEO. "The question was whether we would become No. 1 or No. 2." Today e-bookers is Europe's largest Internet travel agency and the first (as of May) to turn a pretax profit. It was also the London Stock Exchange's second-brightest star last...
...died in 1997 after a life of caring for the poor and the sick; by the order of nuns she founded, the Missionaries of Charity; in Calcutta. The nuns said they sought the rights to Mother Teresa's name, the name of their order and its rosary-encircled globe logo to prevent them from being exploited by commercial interests...
...most important, lesson: gather as many free mugs, bags, t-shirts, thermoses, Tupperware sets and pens, and enter as many raffles for free gear as is humanly possible. It is near impossible to leave such an event without at least one bag with a giant vendor logo filled to the brim with such items, which one can then distribute to friends and family as birthday and holiday gifts. If your significant other asks what the “3-Com” on the stainless steel coffee mug means, just tell them it’s your new pet name...