Word: logo
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...thrusts thrilled the throng of baby boomers. Behind them, the band was also flaunted on a giant video screen, a reflection of their colossal egos. When the screen wasn’t showing close-ups of Jagger or Richards, it displayed various images and the group’s logo, the huge red tongue created by Andy Warhol. A secondary stage in the middle of the arena, left tantalizingly empty until the latter part of the show, let the Stones get right in the middle of the crowd. Flashy special effects and pyrotechnics were kept to a minimum...
...part-time unit, now has more money than it knows what to do with. The fire chiefs have stormed the attics of the capital's municipal firehouses, dug the cold war-era Geiger counters out of their green canvas bags--some still bearing the old Civil Defense logo--and shipped them off to New Jersey for recalibration. Some of the counters' handbooks are dated 1963. All that's missing is a solemn voice intoning, "Everyone, remain calm...
...wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...
Lauren, 62, is no longer interested in selling simply the odd logo shirt or golf jacket. He wants nothing less than to meet the European designers head on. What's more, he feels he has to. Although Lauren is the world's biggest-selling fashion designer (retail customers spend more than $10 billion a year on products bearing the Ralph Lauren name), Wall Street dismisses Polo Ralph Lauren as just another apparel company. If financial analysts would consider it a purveyor of luxury goods, the stock price--and Lauren, who owns 89% of the company--would be all the richer...