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...tape of E.T. has Jiffy commercials and the kitschy neon logo for the CBS Sunday night movie interspersed, but is otherwise the original theatrical version, with both shits intact. It also has that classic scene with the young boy, Elliot, and his older brother. His older brother is teasing him about his discovery of something in the shed: “Maybe it was an elf or a leprechaun, Elliot...

Author: By Couper Samuleson, YARDSTICK | Title: Specious Editions | 11/27/2001 | See Source »

...chicken aroused" in Mexico), Puffs ("whorehouse" in German) and Gerber ("to throw up" in French slang) might seem merely funny. But misunderstandings can hit the bottom line. In 1997--at risk of a worldwide boycott by Muslims--Nike recalled 38,000 pairs of its "Bakin" basketball shoes because the logo resembled the word Allah in Arabic. And it's not just English speakers who miscommunicate. If Electrolux made shoddy vacuum cleaners, it wouldn't be one of the world's most successful home-appliance makers. But the Swedish company first entered the English-speaking market with this boast: "Nothing sucks...

Author: /time Magazine | Title: Exporting: And What Does It Mean in Farsi? | 11/26/2001 | See Source »

...Wall Street investment bankers know that, and you’ve been busy cutting costs wherever possible at your firms. Problem is, you think it will actually help your firms if you cut down on the number of Harvard students you recruit this fall, and if you slash the logo-imprinted giveaways, lavish dinners and other such perks you used to use to lure us into your companies, back in the good old days...

Author: By Alex F. Rubalcava, | Title: Recruit This, McKinsey | 11/26/2001 | See Source »

...commercial for Nokia cell phone covers that feature the logos of ACC basketball teams, begins with two attractive young businesspeople, a man and a women, walking through the lobby of an office building. The woman realizes she has forgotten her cell phone and asks the man if she can borrow his. He hands her his phone, which has a University of North Carolina-Chapel Hill Tar Heels logo on it. The woman promptly throws the phone out the window, and explains, Duke. Class of 94. The man nods, understanding completely...

Author: By Thomasin D. Franken, CRIMSON STAFF WRITER | Title: A Rival Rivalry | 11/15/2001 | See Source »

...happened is what has even grizzled veterans scratching their heads. The result of what happened is emerging: the plane came violently apart and sent huge sections of the aircraft hurtling through the air. The so-called vertical tail fin - the vertical part of the tail with the distinctive 'AA' logo on it - was recovered from the water looking oddly clean and undamaged, looking as good as the day it left the hangar...

Author: /time Magazine | Title: Flight 587: More Questions Than Answers | 11/14/2001 | See Source »

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