Word: logo
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...logomania," says Tom Ford. "It was all about Gucci and Louis Vuitton and initials, initials, initials, and Gloria Vanderbilt jeans." Into this frenzied atmosphere Italian leather company Bottega Veneta was launched. Its smash hit was a bag of woven leather - a look inspired by woven baskets. There was no logo and the ads said it all: "When your own initials are enough." The first boutique opened in 1974 on Manhattan's Upper East Side. In 1980 when Lauren Hutton starred as a rich New York housewife in American Gigolo, her bag was Bottega. My, how things change. Encouraged by revivals...
MUSLIM CHIC Heading to Afghanistan and hoping to blend in with the locals? Better lose the T shirt from Springsteen's Born in the USA tour or the one emblazoned with a Yankees logo. Instead, pick up a paean to local legend Osama bin Laden. Though he is considered a terrorist and all-round pariah in these parts, at home his name moves merchandise...
...Keys walked onto the stage holding fake torches and chanting Survivor music, with a backdrop that ressembled the Survivor logo...
Research on another alternative exam, this one written by Robert Sternberg, a psychologist at Yale, asks students to perform tasks reflecting their creativity and practicality. In one section, students write the caption for a cartoon or design the logo for a company. In another, they are asked how they would handle requesting a letter of recommendation from a teacher or sharing rent payments on an apartment. The test, which will be given to 1,400 students this spring, is being paid for by the College Board, the people behind the SAT. Even they realize, it seems, that some folks...
...center are the frames themselves, a credit sequence in block-like lettering with deep perspective shadows. The words appear over a Deco keystone graphically linked to the logo of the studio that made this movie: RKO Radio Pictures. It's hard to make out the words in the 16mm frames; the sequence is right at the end of a dissolve, and in many of the frames you read two words in the place of one. Only at one end of the strip do the words become clear: there's "Technical Staff," under that "E.B." someone, maybe "Gibson," then "Marcel Delgado...