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...entertainment. MTV--an entertainment medium designed expressly to sell records--is another classic example. Every time a rapper mentions a brand of anything in a song, advertising slips into art. If you have a Harley-Davidson tattoo, you're there already. If you wear a T shirt with a logo on it, you're also there but with less pain. Eventually, every surface that can display a message will be appropriated for advertising...

Author: /time Magazine | Title: How Will Advertisers Reach Us? | 5/22/2000 | See Source »

Good news for purveyors of pint-size coats and ties: School uniforms are storming back onto public school curriculums. The latest evidence of this trend came Monday when the Philadelphia school board approved a plan requiring each of the school system's 217,000 students to ditch their logo tees and up-to-the-minute fashion statements in favor of school-mandated shirts, skirts and pants (to be decided by each principal). In doing so, the city became the largest school district in the nation to adopt such a policy, which educators believe helps focus kids' attentions away from their...

Author: /time Magazine | Title: At Schools, It's Good-bye Hilfiger, Hello Blazer | 5/9/2000 | See Source »

What distinguishes this T-shirt moment from other high points in the evolution of the fashion staple is that tees need no longer be relegated to weekends, sport a logo or come in a packet of three. The latest versions are well tailored (often blended with Lycra), range in color from pastel pink to peacock blue, and boast sleeves and necklines the people at Hanes have probably never even considered. And needless to say, they don't cost $3.95. Women are buying them in bulk, for $25 to $60 apiece, to wear for work by day and more formal occasions...

Author: /time Magazine | Title: Blue Collar No More | 5/8/2000 | See Source »

...basic plan is simple. Schools will give a tiny percentage of the licensing fees received for school logo-bearing merchandise and participate with the students in a monitoring operation aimed at ensuring that a code of reasonably fair labor practices is being observed...

Author: By Jeffrey D. Ballinger, | Title: Running from Reform | 5/1/2000 | See Source »

...teen fallout more than the youth-heavy WB, home of both Felicity and Roswell; it has fallen to sixth place, behind UPN this season. CEO Jamie Kellner defends the network's focus: "You have to be able to define yourself, like any good brand, so when you see the logo, you can taste it." But clearly the network has felt pressure; the teen-alien drama Roswell has upped its focus on science fiction to stand out. "One thing the WB wanted us to do less of," says creator Jason Katims, "was scenes in the school, because there are so many...

Author: /time Magazine | Title: Television: Save This Show! | 5/1/2000 | See Source »

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