Word: logomania
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Dates: during 2000-2009
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Bottega Veneta "The 1970s was the last time we saw logomania," says Tom Ford. "It was all about Gucci and Louis Vuitton and initials, initials, initials, and Gloria Vanderbilt jeans." Into this frenzied atmosphere Italian leather company Bottega Veneta was launched. Its smash hit was a bag of woven leather - a look inspired by woven baskets. There was no logo and the ads said it all: "When your own initials are enough." The first boutique opened in 1974 on Manhattan's Upper East Side. In 1980 when Lauren Hutton starred as a rich New York housewife in American Gigolo...
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