Word: logos
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Dates: during 1990-1999
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Producers are also looking for new ways to market their shows to young theatergoers. Rent distributes book covers in schools. Hedwig hands out postcards at rock clubs and has created logo stickers for backpacks and skateboards. These efforts, of course, can help attract more than just skateboarders. "Once people hear that the younger folks are going," says Drew Hodges, whose Spotco agency created the ad campaigns for De La Guarda and other shows, "there's a real aspirational crowd that is 30 to 45 and wants to be in the same places as the trend makers who are 22." Young...
...telling the truth when I say I was not pleased that the off-yellow banana I bought last week bore a bright yellow sticker bearing the ABC logo along with the ostensibly ironic legend TV. ZERO CALORIES. I'm no food purist, and I know bananas are supposed to have stickers. But they're supposed to say chiquita, and that makes sense. Chiquita produces bananas. ABC produces the pasty mashed potato that is Dharma & Greg...
Around $1,700 will go to tailgate preparations,including about $1,425 for "rowdy rags" emblazonedwith the Harvard logo, which CLC Co-Chair T.Christopher King `00 described as "spirit items...
Leather jackets with the IBM logo also camewith the first place finish. IBM sponsored theevent, which is run by the Association forComputing machinery (ACM), the world's oldest andlargest scientific computing society...
...political season. The guest speaker last year was Clinton; this year's was Al Gore. Executive director Elizabeth Birch is a corporate lawyer from Silicon Valley, former head of international litigation at Apple Computer; she has run H.R.C. like a software start-up--new image, new logo, fast growth. After she came to H.R.C. in 1995, she quickly changed its symbol to a yellow equal sign on a blue background. Cool as a computer-keyboard button, it has no visible connection to the pink triangle or rainbow flag, two more freighted symbols of the ragged glories of gay history...