Word: logos
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...snatch from extinction's grasp a critter so reclusive it's an afterthought for government funding when compared with A-list animals like the panda? Answer: Do what sports teams have done with their stadiums. Brand the wombat with a corporate logo...
...Americans to care more about what they put in their bodies. Nothing could be further from his motto of “Eat food. Not too much. Mostly plants,” than the frequently asked questions section of BevReview.com where they ask a spokesperson from Pepsi whether the logo of throwback will have the 70s globe design or the swirly blue font. We’ve seen that food companies respond to journalistic pressure (McDonalds no longer offers supersized stuff), so we need to be more careful about what we draw our attention to, what...
...support of a Harvard sneaker line so long as it fell within accepted traditional parameters,” Calixto said. For now, the idea behind Campus Kings has already drawn some approval on Yale’s New Haven campus. “Shoes depicting the Yale logo could most likely be a good and profitable item,” said Ken Stewart, a Yale Bookstore employee, when asked about the venture yesterday. Yale senior Clayton Crooks emphasized that the shoes, which Campus Kings has said will sell for anywhere between $40 and $70, are affordable. Crooks said he believed...
This has to go to Dunster, which picked a tweaked Coke logo over a fairly inspired "The Office" shirt (Dunster Mifflin). C'mon, guys—as one poster said...
...this time jobs are lost and ideas are gone,” Levy said. The “Life is Good” brand, which is now worth nearly $120 million, took off after brothers Bert and John Jacobs began selling handmade t-shirts bearing the Jake logo at a Cambridge street fair in 1994. Everything’s Jake rents from Trinity Property, which also owns the rest of The Garage, the 50 Church St. building, the Harvard Square Parking Garage, and the Smith Place near Alewife. Tompkins said that he did not know who would fill the vacancy...