Word: logos
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...last thing that a film should do is to leave the viewer wondering, "So what?" In the course of watching Hard Core Logo, I remember repeatedly asking myself this question and being even more frustrated when the end came with no answer. This is not to say that this film made no attempt to create an interesting and compelling story; it did try, very hard in some places. But it failed. And it is this failure, more than anything else, that leaves a lasting impression in my mind...
...concept, while not completely original, might have allowed for a much more interesting film had it been executed differently. Shot in the mockumentary style of Rob Reiner's classic Spinal Tap, the movie follows Hard Core Logo, a popular 80s punk band, as it travels through Canada during its 1995 reunion tour. Of course, being a mockumentary, neither the present nor the past is real; the history we are given of the band, the news footage detailing the start of their reunion tour and the "documentary" made about the band on this tour are all fictitious...
When filming a faux-documentary, the director can choose to make the movie either a satire or a drama. Unfortunately, the makers of Hard Core Logo couldn't make up their minds, and the film suffers because of it. At some points, Hard Core Logo seems to be a spoof on the trials of a touring band's life. At other points, however, the jokes fall away, and the audience is left with only the trials. This results in an uneasiness throughout the entire film but not in the way the director might have intended. Because the audience is constantly...
...That logo also now identifies an institution whose $22 billion in annual sales make it the world's largest media company. It purveys many products that would have been unimaginable to its founder, a few of which (the odd TV show, the occasional R movie) might even have been anathemas to him. Not that one sees him pondering long over such trifles, as his company fulfills the great commercial destiny this complex and darkly driven man always dreamed...
Under Tom Jr., Big Blue put its logo on 70% of the world's computers and so thoroughly dominated the industry that even rivals like Univac--which built the first large commercial computer--were dismissed as merely part of "the Bunch." And while newcomers such as Compaq and Microsoft brought the company to its knees in the 1980s, the colossus that Watson inherited and reinvented in the 1950s and '60s stands strong again today, the sixth largest U.S. company...