Word: logos
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DIED. J. GORDON LIPPINCOTT, 89, avatar of corporate-logo design; in North Haven, Conn. An engineer by training, his firm's handiwork paired the spoon with Betty Crocker, a winged Mercury with FTD florists and Campbell's soup with its venerable red-and-white...
Apple co-founder STEVE JOBS has done a lot to shake up the company since he took over last year as interim CEO, but even the most devoted fans of the Mac may be shocked to hear what he's doing to their famous Apple logo: he's getting rid of the rainbow stripes. The new PowerBook G3 will feature an all-white Apple, and the one on the new iMac will be blue. Future Apple logos on the Mac will be white or another solid...
...after the princess's death in a Paris car crash on Aug. 31. (The fund is expected to raise $160 million by the end of the year.) Spencer believes that some fund actions have been tasteless, and he was indignant when margarine tubs bearing Princess Diana's official commemorative logo went on sale in March. Vivienne Parry, one of the fund's trustees, said Spencer was being naive in trying to shut down the trust...
...addition to replacing Christy's orange and green logo with the yellow, red and green tri-color of 7-Eleven, new ownership heralds the introduction of a slew of trademark 7-Eleven services as well...
...another, the unprecedented merger wave sweeping across our economy has touched your life. The local bank is long gone. You've been reunited with the same dreadful HMO you thought you ditched a few years back. Your mutual-fund statement has a new logo. Offputting. Irritating. Confusing. Or, if you've been merged out of a job, debilitating...