Word: logos
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...safe stretch in Detroit's inner city where residents and visitors can play, create, learn, sit and think. Many of the artworks, constructed by Guyton with the help of children and adults, are collective responses to important current or historical events. While it is true that the polka-dot logo recalls jelly beans, it is also a symbol of the Heidelberg Project's fundamental goal: to generate a healthy, heterogeneous community in Detroit. JENENNE WHITFIELD, Executive Director Heidelberg Project Detroit...
...American Cancer Society stirred less controversy last year when it entered an exclusive deal with the Florida Orange Growers Association. The society gets $1 million annually for cancer research in exchange for allowing the A.C.S. logo to appear on ads and juice cartons. "We do walk a fine line," acknowledges A.C.S. spokesperson Steven Dickinson. "But what we're doing is not a formal endorsement. We make it clear that orange juice is only an example of the kinds of foods in a healthy diet...
CHICAGO: Suddenly the American Medical Association has cold feet. After agreeing to allow the Sunbeam Corporation to use the AMA logo on its medical equipment, the organization said today it wants to reconsider the five-year endorsement package. Why? It seems the esteemed group of doctors have not actually tested Sunbeam's wares, which makes the 'stamp of approval' meaningless. Critics maintain the AMA could hurt its credibility by lending its name for cash. TIME science writer Christine Gorman agrees: "It's when the money is changing hands that we start questioning this kind of agreement," she says. Will...
...expected to be a snoozer of a speech to Mac enthusiasts by Amelio. Jobs has assembled an army of showmen to orchestrate his--and Apple's--return to competition. There is theatrical lighting and a concert-quality sound system. He stares at the mega columns with the Apple logo cut into them, grimaces at their "Hitlerish" appearance, but decides it's too late to do anything about them. Then he sets to work on his slide-show presentation--run from an IBM ThinkPad. The software, thank heaven, is from his old company, NeXT...
Certainly, at his death, the designer was at the height of his powers, with his fashion house stitching together numbers as eye catching as its merchandise. The profits of Gianni Versace SpA, which puts its Medusa-head logo on everything from $15,000 evening gowns to $395 bath-towel sets, soared from $7.9 million in 1990 to $43.5 million in 1996. Worldwide sales of Versace-brand products, including items manufactured by licensed companies, are on track to top $1 billion this year...