Word: logos
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This is not to say that anyone with a campaign logo and a home-cooked platform should be entitled to a national audience as a presidential candidates. Indeed, the two major parties do ensure that the public is choosing from candidates with a broad base of support and with views on all the big national questions. It is to say, however, that someone from outside the two major parties who can achieve these credentials should be allowed to stand before the American people as well...
...professor of Literature and Arts C-22: "European Culture in the Latin Middle Ages" wowed shoppers with slides of the Starbucks coffee logo, a video clip from "Pulp Fiction," and an audio clip from a Weird Al Yankovich spoof of Coolio's "Gangsta's Paradise...
...clothing and fragrance business, Hilfiger is invading the women's field with a line of casual clothes and a floral fragrance, both called Tommy Girl. Last week Bloomingdale's in Manhattan celebrated with a wall of windows full of well-cut, preppie-style separates, many emblazoned with the Hilfiger logo or a giant H--and that's not for Harvard. The store held an autograph party, as if the designer were Michael Jordan or Luciano Pavarotti. Lean, perky, with his trademark jack-o'-lantern grin in place, Hilfiger...
...breakthrough came in 1992, when Hilfiger's clothes first caught on in a big way with black teenagers. Unlike other designers whose clothes have become inner-city status symbols, Hilfiger reached out to the market, adding urban flair--oversize logos, swagger style--to what had been a fairly conservative line. Says Russell Simmons, the savvy founder of Def Jam Records: "Tommy's clothing represents the American Dream to black kids. They're not interested in buying holey jeans; they want high-quality merchandise." They also like bulk. While the rest of fashion is pushing a lean look, Hilfiger shows baggy...
...sports lately, with players, leagues and teams each looking for a cut of the financial pie. Last year, Pepsi and Coke battled over the Dallas Cowboys, when Pepsi bought exclusive concession rights in Texas Stadium. Coke, as an exclusive NFL sponsor, maintained the rights to the Cowboys name and logo, while Pepsi was the drink of choice at Cowboy games. Given O'Neal's star-power and obvious willingness to mention Pepsi at every available opportunity, Coke could not find an acceptable compromise with the Lakers. -- Josh Dubow