Word: logos
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Many industries that are particularly sensitive to cyclical swings in business activity are hard pressed to notice any improvements yet. The hotel business has suffered deeply as such corporate giants as IBM and AT&T have slashed their travel budgets to hold down costs. "Our company logo ought to be SURVIVE TILL '95," says Darryl Hartley-Leonard, president of the Hyatt chain. "We cannot assume that this is just the typical business cycle of an American recession. In my 27 years in the business, I've never seen anything like this...
...Chicago alone plans to lease 50 billboards as part of the mammoth promotion. Nationwide, each of the church's 7,291 elementary schools and 1,296 high schools will be asked to market an array of buttons, T shirts, pins, decals, posters, videos and banners that bear the logo of a proud galleon slicing through the waves, its sail emblazoned with a giant cross. Kits will be sold that instruct local administrators on how to place ads, write press releases and choreograph a month-by-month promotional campaign. Says Sister Ann Dominic Roach, superintendent of schools for the Archdiocese...
...factor in the change of mood was Zenchiku's willingness to invest locally. The company gave $10,000 to the hospital, and buys much of its farm machinery from the local John Deere outlet. Jackets and hats sporting the Zenchiku logo were given to each of the employees, who sometimes wear them out to the local saloons. Zenchiku has even sponsored their own bowling team, though neither of the Japanese ranchers participates. "I prefer martial arts," says Kaz, who teaches judo to a handful of Montanans in town...
...blame the brutalities on Saddam. Last week the resistance was holding 16 of them, ages 18 to 47, at a small house in a Kuwait City suburb. An antiaircraft gun stood in the garden, and the garage was stacked with grenades and ammunition boxes, one of which bore the logo of the Jordanian armed forces...
...When not ice skating, skiing or hiking through the mountain slopes clad with ponderosa pines, visitors can patronize a pizza parlor, a gourmet deli, a one-hour photo service, an automatic bank teller and, of course, a gift shop full of coffee mugs and T shirts with the Yosemite logo...