Word: logos
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Smallest Advertisement Using a powerful microscope, IBM researchers lined up individual xenon atoms to spell out the company's initials. That clever display of know-how got magnified pictures of the minuscule logo into newspapers all over the world -- for free...
...Investcorp, a Bahrain-based investment firm that owns half the business, Gucci pared the product line from 22,000 to 7,000 items, and he will probably trim the inventory still further. Among the first products to be eliminated: the cheap, unlined canvas pocketbooks with the double-G logo that were easily copied, and can still be picked up for a mere $35 on city street corners...
...airplane hangar, Sawgrass Mills has a Disneyesque ambiance that offers fun along with bargains. The innovative Coral Gables, Fla., firm Arquitectonica designed the mall in a wacky alligator shape, a nice touch considering its location at the edge of the Everglades. The Florida theme extends from the logo, a saw-toothed alligator, to parking-lot markers (a yellow toucan, a pink flamingo, etc.), to a windswept-looking Hurricane Food Court, complete with wind sounds and swirling banners. Shoppers stroll under palmetto trees down four "main streets" with themes ranging from Caribbean to Art Deco. And, for family amusement, miniature golf...
...Freshman Outdoor Program (FOP) announced earlier this week that it was officially changing its name to the First-Year Outdoor Program. The change to gender neutrality, which will not affect the FOP acronym or its logo, was first proposed by the group's steering committee last year...
...then he struck. One lone frosh, standing up for tradition. Eight thousand fans watched him begin his journey from the near corner of the Harvard end zone. They watched him dash past a drummer into the middle of the Veritas logo. They watched him snatch the "VE" in stride and make a beeline for the far corner of the Dartmouth end zone. They watched him disappear from the stadium as the security officers stood transfixed, too bewildered to give chase...