Word: logos
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Maybe Pepsi's spiffy new logo will help restore normal service. The No. 2 sodamaker spent more than $1 million developing its latest look and may soon spend as much as $1 billion changing all its vending machines and global signage to the new design. It's the 11th time in Pepsi's 110-year history that the company has revamped its logo, and the first since 1987. Some have likened the look to President-elect Barack Obama's rising-sun-over-the-horizon campaign iconography. Although there's no evidence that Pepsi modeled its logo on Obama...
Anticipate an odd case of road rage this week among hedge-fund high rollers driving home while contemplating some catastrophic losses in the market, while the iconic Porsche logo on their steering wheel stares back at them. That's because the venerated Stuttgart sports-car manufacturer on Monday inflicted losses estimated to be as high as $38 billion on hedge funds, banks and other investors who had been short-selling Volkswagen stock. It was more than just patriotic fervor that got Germans cheering this week when shares in VW shot up to more than $1,276, making...
...words and striking images that defined the Mambo brand. The drawings were seldom sophisticated, often focusing on human anatomy and bodily functions. But along with Jennings' habit of donating a share of profits to left-wing causes, the art made Mambo exceptional in business, where the tweaking of a logo can qualify as a creative masterstroke. "Mambo was a community," says Jennings. And for more than 15 years, it thrived...
Further clicks reveal a bound-and-gagged police officer ("Palin-ized!") a lipsticked pit bull and a Miss Wasilla sash whose logo changes to Queen Palin and a flat screen monitor for stock updates: teen pregnancy up, ice caps down, wolves down, parody websites...
...tells us about his troublemaking past, the motley crew of video extras engage in a broad range of slightly perplexing activities. Watch in awe and disgust as they pour giant industrial-sized vats of chunky processed nacho cheese on chips in a trough in the shape of the Weezer logo. But the trough of nachos is far from their greatest feat. Check out how 233 people come together to thrash in largest air guitar ensemble ever seen. Stare in curiosity as Weezer’s Pat Wilson jams on the world’s smallest drum kit (although this record...