Word: logos
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...fact, the chemical workers' union and othersaccuse Mobil of misrepresenting its divestmentfrom South Africa. They charge that the companymay have sold its plants though it retainedlicensing agreements and allowed the new owner touse the Mobil logo...
...play. The packaging for dozens of name-brand consumer products, from Ivory Snow to Kleenex tissues, is now designed on 3-D computers rather than from mock-ups made of cardboard or clay. Last year the entire line of Coca- Cola soft drinks was redesigned around a new logo -- a project that would have taken twice as long had it not been done by machine. Timex wristwatches, Ping golf clubs, Reebok sneakers and Volvo station wagons are all created on graphics workstations. Volvo even uses a satellite hookup to connect its design computers in California with its manufacturing computers...
...Miami Heat will sneak into the NBA playoffs because they have great uniforms and a sharp-looking logo...
...Kelly, born and raised in Vicksburg, Miss., being an American black in Paris -- and reveling in it -- is a cachet that opens doors. His logo is a grinning golliwog. On promotion tours he startles fans by handing out 3-in. plastic black doll pins as mementos. His first Louvre show, a spoof on the Mona Lisa, included such numbers as "Jungle Lisa loves Tarzan" (decollete leopard-print gowns) and "Moona Lisa" (Plexiglas-bubble headgear and silver- star-studded dresses). At his second Louvre show, two weeks ago, the crowd shrieked and whistled its approval for such outfits as "Cowboys" (fringed...
...FDIC decal that banks display prominently on their premises and in their advertising. The Administration at first told thrift owners that they would be able to display the symbol under the new plan. To many depositors, the seal represents greater safety and security than the thrift industry's own logo. Bankers therefore vociferously oppose sharing the FDIC seal, maintaining that it would be effectively tarnished if given to the thrifts and would lead to the complete merging of the two insurance funds. By week's end, the Administration had backed away from its promise of the seal...