Word: logos
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...American values. Michael Jackson's Pepsi ads are on the air, McDonald's is opening 20 restaurants in Moscow featuring "Bolshoi Maks," and the TASS news agency has entered into a joint venture with an American firm to produce souvenir summit T shirts with the TASS TOP 20 music logo on the back...
...devastating visual impact of a damaged plane. When the fuselage of an Eastern DC-9 cracked in half during a hard landing at Pensacola, Fla., last December, injuring three, airline workers quickly concealed the carrier's name with a tarpaulin. Similarly, Aloha employees hurriedly covered their company's logo on the damaged 737 by swabbing orange paint on the tail...
...their fronts are incomplete. Score doesn't print the team name on the front, and Topps doesn't give the player's field position, the second year in a row they've made that mistake. Both bits of information should be there. Fleer and Donruss effectively put the team logo on the front with the player's name and position...
...overseeing the Games are not the only ones able to call themselves official these next two weeks. Twenty-two large U.S. and Canadian companies are on hand as "official sponsors." An additional 26 are there as "official suppliers." And 41 more are "official licensees," peddling everything from Olympic-logo sweatshirts to figure-skating Barbie dolls. "These Games won't just break even," says David Shanks, corporate-relations manager for O.C.O. '88, the Olympic organizing committee. "They will make money." As much as $23 million...
Lacroix's casual panache is what draws many young clients. Picart says many may buy only one outfit, and it may be a gift from a relative. The house does a big wedding business. In fact, Lacroix's first garment under his own logo was for the marriage of Pia de Brantes, a well-connected Paris publicist. What she got was a bright pink snap-together gown: the skirt and sleeves came off after the solemnities to reveal a hot little disco number...