Word: logos
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...help in forging their new identities. The name consultants will take in around $250 million in revenues in 1986, in contrast to about $200 million last year. Consulting firms can earn fees of up to $500,000 and, in rare instances, $1 million for suggesting a new name, logo and packaging. It typically takes a consultant between six and eight weeks to come up with a new name, which is usually test marketed before it is adopted...
...didn't want this relatively minor case to hold up the relations," said Gerasimov, clad in a sportshirt emblazonedwith the NBC logo. He added that the Soviets, whoreleased Daniloff two days ago, did so "to removethis obstacle from the road to the summit...
...hands-down the most festive booth ofall, the centerpiece of which was a windsurferemblazoned with the company's logo. A steadystream of students was drawn to the booth by aminiature wheel of fortune, because spinning meantwinning an IBM-insignia trinket, a balloon, a cup,or a notebook. And if you wanted popcorn, this wasthe place...
...electro-magnetic spectrum, and most industry analysts expected this year's to be a color only dogs could see. Instead, the book's iconoclastic authors have once again shown their disregard for stale traditions and have decorated the book with a crimson banner, as well as a large 350th logo...
...pyrotechnical dazzle put on by Tommy Walker, who helped stage the finale of the Statue of Liberty centenary. Skyrockets will spell out the name JOHN HANCOCK -- one of eight Harvard men, thank you, who signed the Declaration of Independence -- and at the climax a 700-sq.-ft. Harvard logo will be emblazoned on the night sky as the band plays Fair Harvard...