Word: logos
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...best fireworks were saved for two special effects. At the end of all the singing and dancing, a scoreboard-sized Harvard 350th shield "blew up" into light, as fireworks exploded off a dark screen illuminating the logo...
...choice seats in Harvard Stadium last night came with an added touch of comfort--a red cushion emblazoned with the 350th logo. But Harvard's scheme for distributing the tushions seemed a bit beneath the dignity of those privileged enough to sit in the exclusive "Crimaon Circle...
...University even gave out party favors.Harvard staff members handed out 5000 paper hatsand sunglasses emblazoned with the 350th logo...
...French Tennis Star Rene Lacoste, known as "le Crocodile" for his snappy style of play, began producing a polo shirt with a crocodile logo on the breast. Lacoste's garment was first marketed in the U.S. in 1951 under the name of a famous English tailor, Jack Izod. The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Polo/Ralph Lauren claims to sell about 4 million of the items annually. Izod Lacoste's U.S. manufacturer is not forthcoming with sales figures, but industry analysts say the older shirt...
Last year the shirt saga came full circle. Polo/Ralph Lauren discovered that a Buenos Aires haberdasher, Alberto Vannucci, was selling shirts with a polo-player logo. The firm fired off a letter to Vannucci accusing him of copying its trademark. The clothier replied that his logo, which depicts a polo player from a different angle than Lauren's does, was designed in 1920 by none other than Lewis Lacey. Polo/Ralph Lauren nonetheless filed suit in Buenos Aires, charging Vannucci with trademark similarity. The case is still in court...