Word: logos
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...partners to use them. Says Deborah Agre of the Coalition for the Medical Rights of Women: "Women feel they can more legitimately ask, if not demand, that men take responsibility." Manufacturers of this vintage prophylactic have been quick to take note of shifting attitudes. Trojans has downplayed its helmet logo to emphasize mood scenes featuring romantic couples. Mentor and Lady Protex are new brands packaged specifically for women and sold next to tampons, sanitary pads and douches...
...swank Hurlingham Club, near Buenos Aires. Compared with traditional British polo wear of the era, the new tops were cooler and less restrictive. In 1920 one of Argentina's polo stars, Lewis Lacey, opened a sports shop in Buenos Aires, where he sold the shirt embossed with the logo of a player astride a pony. Within a few years moneyed gentry began donning custom-made polo shirts as leisure wear on the French Riviera and at other international watering spots...
...cafe L'Omnibus already operating in New York, and a chain of Maxim's Suite Hotels. The first is soon to open in Palm Springs. Says Monty Zullo, general manager of Maxim's American operations: "All along the line, plans involve the same trading on the name, the same logo...
...affair with the National Football League has been no exception. For the past four seasons, Britain's athletic affections have been wooed by television courtiers offering weekly 75-minute highlight films. The lords of commerce, N.F.L. Properties, have tried to sweeten the romance by selling $12 million worth of logo-emblazoned paraphernalia annually. Grass- roots support for the liaison was growing in the form of a new youthful obsession that has seen 110 amateur football teams formed in just three years...
...words of caution. First, if you're sleeping outside Out of Town news to be first in line to buy tickets, be careful of your wallet. Secondly, the T-shirts sold at this performance will probably be overpriced, since Harvard gets a cut of everything with a 350th logo on it. Don't buy tickets from scalpers, who undoubtably will be swarming around the gates of the stadium--they're likely...