Word: logos
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Mickey Mouse pranced across the entire front page of the French Socialist daily Le Matin last Thursday, while another paper added his familiar ears to its logo for the day. All of France, it seemed, was celebrating what one government official called "the largest investment in recent history in France." The agreement, signed by Prime Minister Laurent Fabius and Walt Disney Chairman Michael Eisner, called for the construction of a $1 billion, 5,000-acre European Disneyland some 20 miles east of downtown Paris. Said Eisner: "Walt Disney would certainly feel at home here, because European literature inspired so many...
...together, but they remain separate. Their air-terminal gates are simply located near each other to make transfers easier, and flight schedules are coordinated. But staff and planes are not joined, and the airlines usually do not share profits or losses. In some cases, the feeder sports a new logo, and its flight attendants wear uniforms that match those of the larger partner...
...vehicles will be bound for the East and West coasts and U.S. military bases in Europe and Asia. Two vans scheduled for delivery to Camp Casey near the Korean Demilitarized Zone will sport camouflage and the Burger King logo rendered in hard-to-spot dark green and brown...
...machine gunfire resolves into a pulsing electronic rock beat. Staccato images flash by. A flock of pink-plumed flamingos. Bikini- clad girls on the beach. Race horses bursting from the starting gate. The ocean speeding by under the bow of a boat. And, of course, the familiar art deco logo, glowing in vibrant turquoise and pink...
...almost nobody strolled. Given that lifelessness, the city's attempt to create a heroic modern monument to itself in 1965, Eero Saarinen's arch beside the Mississippi, came to seem like self-mockery: a pure, gorgeous steel span rising from a dying downtown and a forgotten riverfront, a giant logo erected as a wishful substitute for authentic urban reconstruction...