Word: logos
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...worth 25 points. Every year, on the anniversary of the program's Feb. 2, 1981, launching date, points are totted up, and a record is sent to the individual's home. Upon reaching 100 points, the worker gets a light blue nylon jacket emblazoned with the company logo and a patch signifying membership in the 100 Club. Every one of the plant's employees has now earned a jacket...
Looking at the small but somewhat restrained crowd that was being kept behind a rope, the Pope could see a large white banner that read, WELCOME HOLY FATHER. It was signed ACTORS in the familiar flowing red lettering that Poles have come to identify with the Solidarity logo. If that bit of subterfuge had conveyed a poignant message without violating official prohibitions on the display of the banned union's emblems, John Paul showed that he could be equally deft in making a point without resorting to inflammatory rhetoric...
...bigness. In June 1981, Atlanta-based Peachtree Software sold out to Management Science America, a company that had previously concentrated on programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard of in the industry, and heavily promoted the Peachtree logo. Says John Imlay, 46, chairman of MSA: "The key thing is that we poured a great deal of money into brand recognition." Peachtree's sales took off, in part, because the software can run on the popular IBM personal computer. Revenues reached $9.4 million in 1982 and are expected...
While Baldrige seems more comfortable giving advice on such matters as what sort of personal stationery to order (use good graphics or a logo) and how to outfit the corporate jet (carry the latest quarterly report), Mazzei's approach is blunter and, at times, more realistic. His advice ranges from how a woman executive should deal with the office boy's crush ("Don't crush it") to how to handle people when taking over a new department ("Make no promises...
...musicality puts the brakes on the rambunctious staging. The rhythms of the songs and the pace of the action are too different, which may be why the single most successful moment of the production is the overture, staged in front of a scrim decorated with the Northwest Orient Airlines logo. Blond air hostesses go through the usual check-out procedures, finding some berserk synchronization between their clockwork movements and Sullivan's ravishing score...