Word: logos
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...first since The Last Crusade 19 years ago. Inside the Grand Palais, the crowd's mood was more World Cup Final than movie premiere. Some revelers trumpeted the first four notes of John Williams' signature theme, and others responded with the next three. The lights dimmed, the Lucasfilm Ltd. logo materialized, and the audience erupted in cheers...
...Paramount logo dissolves into some kind of mountain. Every Indy films opens this way, from one monument to another. (As Veronica Geng wrote in a review of the first movie, "Spielberg" is German for "play mountain.") In Raiders the logo became a mountain in South America; in the second film, Temple of Doom, a bas-relief on a Chinese gong; in The Last Crusade a big boulder in Utah. This time, suggesting more modest aspirations, or maybe kiddingly deflecting the audience's gargantuan expectations, it's a weeny prairie dog hill, from which a critter emerges just before being nearly...
...started making American-football cleats. Selling soccer shoes against Adidas and Nike would have been suicidal. Football is a small, specialized market--about $250 million in the U.S. "Our No. 1 goal was authenticating ourselves as a footwear brand," says Plank. "Does the consumer accept putting the Under Armour logo on a shoe?" Yes, as it turns out: Under Armour now has a 20% share in football cleats, according to SportsOneSource, a research firm. Next, Under Armour tried on baseball and softball cleats and grabbed an 11% share in that $200 million market. "If Under Armour is going to become...
...most famous works, Monogram. The distinguished beast, standing on a platform that is actually a Rauschenberg painting, is ringed snugly around its middle by a rubber tire. Goat equals sex drive. Tire equals bodily orifice - you choose which one. Monogram turns out to be a logo for the male libido...
...just style statements—they’re a step towards improving higher education in Iraq. Since December 2007, Jafar has been designing and marketing the shirts, creating the Web site www.rallyforiraq.com in addition to using flyers and a Facebook group. While the arch-shaped logo of the shirt may look simple, it was designed to evoke the spirit of open-mindedness and possibility for improvement that is crucial to the cause. “We’re trying to start an initiative, to raise awareness and keep Iraq in the public mind,” says Jafar...