Word: logos
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...exactly is Marimekko? The name translates literally as "Mary's dress" and figuratively as a dress for Everywoman (and, indeed, Everyman?the unisex Jokapoika shirts have been hot sellers since 1956). It is perhaps one of the first ever lifestyle brands (the Courier-type logo, which was inspired by a magazine headline, dates from 1954 and has been stamped on clothing and home wares ever since). The company was started in 1951 by textile designer Armi Ratia, whose husband Viljo owned an oilcloth-printing company that was struggling as a result of postwar shortages. Ratia was determined to set about...
...Student Association vs. the Chinese Students Association. The CSAs are tired of people confusing their events—that wine is not to celebrate Chinese New Year. And it’s not cheap. 2) The Harvard Advocate vs. The Harvard-Radcliffe Science Fiction Association. For a publication whose logo is a winged-horse, the Advocate contains far too little magic and far too few spaceships. 3) Harvard-Radcliffe Society for Creative Anachronism vs. Current Magazine. What’s so special about the present? The 16th century was fun enough. 4) Committee on Deaf Awareness vs. Harvard Radcliffe Orchestra...
...Scorsese to catch the crowd, then higher and faster so we see the marquee, then the neighborhood; and faster still, in an astronaut's view of receding Earth, until we can see all of Manhattan island illuminated by a full moon that dissolves into the Stones' jolly red-tongue logo. In Shine a Light, the master of the impossible tracking shot has topped himself again...
...Google's brand is known for both its ambition and its quirkiness, and the company's logo "Do No Evil" seems to allude to the power it wields. In fact, Google has teamed up with the world's top astronomers to create "Google Sky," a new feature that allows anyone with a computer and an Internet connection "to browse and explore the universe" through the Hubble Space Telescope; Googlers will even be able to see the universe at x-ray or infrared wavelengths...
...symbol was simple--a few straight lines inside a circle. But like a Chinese character, its form was suggestive. The straight lines hinted at the human body. The circle brought to mind Planet Earth. (It also looked a bit like the Mercedes-Benz logo, which has led to some confusion over the years.) Importantly, anybody could draw...