Word: logos
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...used to be that fashion designers were stars, and when it came to time-honored accessory brands, consumers didn't really know?or care?who designed the goods as long as the logo or label was there. But times have changed. From Marc Jacobs at Louis Vuitton to Reed Krakoff at Coach, the name behind the bag, not on it, is becoming more and more familiar to shoppers. The most recent addition to this crowd is burgeoning American fashion star Derek Lam, who in December signed on to become the first creative director of luxury Italian leather-goods brand...
Whereas most European luxury leather-goods brands rely on a prominently placed logo to indicate their products' provenance, Bottega Veneta has made its most coveted leather-crafting technique into its signature. Known as intrecciato?Italian for woven?the technique has been employed by Bottega Veneta since the company was founded by Michele Taddei and Renzo Zengiaro in the Veneto region of Italy in 1966. Originally thought of as a way to make the brand's thin, supple leather more durable, intrecciato has become a style statement in the hands of Bottega Veneta creative director Tomas Maier. And style icons like...
...that our clothes were easy to wear and were priced so women could afford them." Looks as if the strategy is working. It's nearly impossible to walk down a city street without seeing a pair of Burch's Reva ballet flats, complete with her bold T-logo medallion...
Their solution is a three-part safety plan, announced Sept. 5: a federal requirement to make safety testing mandatory; new, industry-wide standards for testing procedures; and certification for independent labs. Keithley says the labs may devise a logo to be stamped on toys indicating that they meet federal standards. Most large companies in the U.S. use both internal and third-party testing, but there is no legal requirement and therefore no uniform method of testing or seal of approval that might restore consumers' trust. For many products, including toys and children's jewelry, the Consumer Product Safety Commission (CPSC...
...than tuna cans. Still, this would hardly be the first time free food has come in pro-Chavez packaging. In June, mothers complained that an elementary school in Caracas was handing out red "socialist" lunch boxes on which were painted the slogan "With Chavez, only one government" and the logo of the Chavista mayor's office...