Word: logos
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...problems, Hotspot had no choice but to search out an alternative one Friday night. We did find debauchery—in South Boston, no less—just not the sort we expected. Hotspot’s associate led us to a nondescript glass door marked with the RISE logo. Once on the other side, a remarkably congenial bouncer examined our guide’s card and allowed us to enter. You see, RISE is a “membership-only” club, whose packages range from $50 to $750 a year; depending on the price level. Members...
...Google logo, no recruiting pitch. Just the equation. The curious who solved it (yep, it's 7427466391.com typed the answer into their browsers and went to that Web page, which offered another, harder problem (don't ask) that finally led to an invitation to interview at Google. The company also has inserted the "Google Labs Aptitude Test" in geeky publications like Linux Journal. It poses 21 questions, ranging from absurdly complex mathematical equations to poetic queries like "What is the most beautiful math equation ever derived...
...Stadium had an "audience kit" containing props to be used to create card-trick-like effects on television. The kit included the white ponchos, which most people put on before the ceremony began, as much for warmth as for team spirit; a red seat cushion with a Torino 2006 logo in white; and a red plastic flash light, to be wielded like a cigarette lighter at a rock concert. The kit itself was even a prop ? a metallic bag that could be held up to create a blinding effect. In case any audience member didn't know when to participate...
...other words, it wasn't just about the beer. Early on, for example, Hindy, a former newspaper reporter, called legendary designer Milton Glaser (best known for his I ? NY logo) every day for weeks to persuade him to create their logo. Glaser's name lent them some instant cool, and that distinctive B is now a familiar New York City signpost. When distributors balked at selling tiny lots of their beer, Hindy and Potter drove the trucks themselves and found salesmen who would patiently teach bar managers and convenience-store owners about specialty beer. They even started distributing rival...
...line, which offers distressed denim and logo T shirts as well as gauzy evening dresses and tailored suits, will be priced in the more accessible category often referred to as "bridge" and currently dominated by brands like Lauren by Ralph Lauren and Marc by Marc Jacobs. (Dresses start at $475, pants at $275, and jeans and T shirts run from...