Word: logos
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...Saichol, who personally designed the company logo, the staff uniforms, the coffee cups and every store, Banrie is the expression of an aesthetic and political vision. The national anthem plays regularly at stores, and Saichol buys coffee at premium prices to support domestic growers...
...superpower that's become such a big player in his country. "To fight Superman, you can't send an ordinary ape - you need Hanuman," he says, invoking the name of the monkey-god hero of Hindu mythology. "And Banrie is Hanuman." For Saichol, who personally designed the company's logo, staff uniforms and coffee cups, as well as every store, Banrie is the expression of an aesthetic and political vision. The national anthem plays regularly at stores, and Saichol buys coffee at premium prices to support domestic growers. Of course, you don't have to be a fervent Thai patriot...
Finally, we regretfully must comment on the woeful showing of one Fidelity Investments. The company’s pen is a standard Bic, with the only customization being a green cap and Fidelity’s name and logo on the side. Fidelity, if you want to recruit us, don’t give us the kind of pen we steal from Holiday Inn. You’re an investment firm. How good can you being at making money when your pen is a cheap piece of crapsmanship? You’ll face our wrath for eternity. (Unless you give...
...shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff. The new eau de electronics, named Intimate Blue to evoke Samsung's cobalt blue logo, is part of a drive by the Korean giant to develop a sensory identity, including a new signature sound, a string of cheery notes. "It's all about subliminal experience," says Paul Kim, a marketing manager at Samsung Electronics America...
...couple of young men looking to be in their early 20s come up, one wearing a cap with the "M" logo of McNeese State. "Our house got broken into," one says...