Word: logos
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...final step in the process has nothing to do with what's inside the Xbox: Microsoft will have to make it cool. In addition to giving it that iPod-esque design, Peter Moore will run a very hip, very un-Microsoft ad campaign featuring quirky hipsters wearing the Xbox logo. Moore just threw the Xbox 360 the equivalent of a movie premiere: a party, broadcast on MTV, with Elijah Wood as host and featuring beyond-trendy rockers the Killers. For the Xbox 360's theme song, Moore licensed an obscure Sex Pistols B-side titled C'mon Everybody, with...
...group, carrying a banner with the White Revolution logo and anti-Israel signs, were heckled by more than a hundred activists as they marched down Congress...
...looked at a beer for women and shied away because the product was watery," she says. She began poring over beer recipes and came up with a 200-year-old brew that used rose hips. Her Honey Amber Rose is only 110 calories per bottle and carries a logo of a Latin-looking woman in a broad-brimmed red hat and a red dress with folds resembling a rose. "If you want to taste sweet success," the bottle says, "look for the woman in the rose-petal dress...
...outdoor-ad magnate pasted the team's A logo on 480 billboards throughout the Los Angeles metro area. "We're not trying to sell a city," says Moreno. "We're selling Angels baseball, period." He has tapped into the region's booming Hispanic population by ramping up Spanish- language advertising and signing Latino stars like Guerrero and pitcher Bartolo Colon. The Angels say they doubled the percentage of Hispanic fans over the past four years and have attracted more season ticketholders from Los Angeles, Riverside and San Bernardino counties, beyond the team's base. In-stadium advertising revenues have more...
...conscience pinches me again at Fenway. Last time, I made the decision to wear a t-shirt emblazoned with the Yankee logo underneath my collared shirt. A silent, semi-courteous protest...