Word: logos
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...With little fanfare, Sipsmith is making its mark with London's tippling set. Bottles labeled with the logo of a swan - a reference to the name for a particular pipe on the still - are showing up at the city's smartest bars, restaurants and shops, including the Met Bar, the Dorchester and Harvey Nichols. Clearly, Galsworthy and Hall are making up for lost time. See more at www.sipsmith.com...
When the Queen made Hanif Kureishi a Commander of the British Empire in 2008, she gave him a medal embossed with the logo: "For God and Empire." "You can't get better than that," the writer quipped at the time. "The only causes are the lost causes - or the nonexistent ones...
...snaps pictures with the gawkers. Sales associates dance to hip-hop music in the aisles. There's not one "For Sale" sign in the whole four-story place. A pair of men's ripped jeans go for $90; women's jeans are $80; a hooded sweatshirt with the Abercrombie logo...
...aged moviegoers. Comic-Con geeks and movie critic old farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...
...Wearwolf will use the phrase as a brand name for an international line of preppy clothing, beginning with men's wear selling for prices ranging from $160 for shirts to $495 for sport coats. The clothes will not bear a Harvard logo or shield, but will include crimson trim around button holes and zippers as well as the "Harvard Yard" brand on the neck label and the hangtag, according to Wearwolf Executive Vice President Jeffrey D. Wolf. Many of the line's clothes are named after buildings around the Harvard campus, he said. For example, shirts will be called Yenching...