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...common mistakes of the dotcom age. For instance, the site went live before Page and Brin had thought to hire a webmaster. So while search giants like Yahoo were filling their home pages with news headlines, stock quotes and sports scores, Google had nothing but a search box and logo. "Other companies would boast about how users spent 45 minutes on their site," says Page. "We wanted people to spend a minimum amount of time on Google. The faster they got their results, the more they'd use it." And use it they did. Six years later, Google has indexed...

Author: /time Magazine | Title: The Google Guys | 4/26/2004 | See Source »

According to Adidas spokesperson Kelly Middal, all products for sale at the Cambridge location take their cue from past designs and bear the clover-like “trefoil” logo, which was first introduced...

Author: By Wendy D. Widman, CRIMSON STAFF WRITER | Title: Adidas Originals Store Opens Today In Square | 4/23/2004 | See Source »

...These are my favorites,” Lendl said, lifting his pant leg to display the three-stripe logo. “When this shoe came out it was absolutely revolutionary...

Author: By Wendy D. Widman, CRIMSON STAFF WRITER | Title: Adidas Originals Store Opens Today In Square | 4/23/2004 | See Source »

...start to build a budget around it,” Dingman continued, “say they give you $40,000 one year and then they say we’re not going to do that unless you put our logo at centerfield. It really blurs the distinction between amateurism and professional sports. All you need to do is go to the FleetCenter and you’re just completely overwhelmed...

Author: By Timothy J. Mcginn, | Title: Rah, Rah, Rah, Rah, Who Cares? | 4/15/2004 | See Source »

...says. But Tanner also believes that to appeal to women, urban consumers and kids, "golf stuff cannot look like golf stuff." So his company created sexier golf styles like spaghetti-string tanks and baby Ts. He targeted the urban fashion market and Gen X kids with a logo that features his "UGG Man"--a black golfer with "dancing dreads." Soon celebs like Samuel L. Jackson and Justin Timberlake were wearing the stuff...

Author: /time Magazine | Title: High Fashion Hits the Fairway--and Scores | 4/5/2004 | See Source »

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