Word: logos
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Just this past January, Michigan announced a seven-year deal with Nike--valued at between $25 and $28 million--for the right to license products bearing the Michigan logo...
Dale Earnhardt left school in the ninth grade and entered his first race, legend has it, for grocery money. At the time of his death, his income had reached nearly $27 million a year. Mostly the money came from sales of merchandise: hats, jackets and the No. 3 logo sticker on the back of my family car that occasionally earns me a knowing honk and a wave from a like-minded fan, even during my blue-state commute to New York City...
...Research on another alternative exam, this one written by Robert Sternberg, a psychologist at Yale University, asks students to perform tasks reflecting their creativity and practicality. In one section, students write the caption for a cartoon or design the logo for a company. In another, they are asked how they would handle requesting a letter of recommendation from a teacher or sharing rent payments on an apartment...
Music sharing is alive and well on the Internet, no matter what happens in the courtrooms of San Francisco. The pioneering file-sharing software programs, Napster and Gnutella, have given birth to an impressive array of hybrids and clones. There's Napigator, with its headphone-wearing reptile logo; BearShare, featuring a teddy with headphones; Newtella, starring a newt with...you guessed it. The whole scene is starting to look like a Muppet Show special sponsored by Koss...
...Napster who remembered to copy one of its essential components: the ability to write the name of the band and the name of the song you are looking for in separate search fields. When you're downloading tunes by the dozen, such things matter more than a cute logo. Then again, this is such an arbitrary decision that it could come down to which animal looks best in headphones...