Word: logos
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...Monday morning in early November, fitness fanatics, connected to computers featuring personalized workout data, pedal on stationary bikes. Nearby, several people scale a rock-climbing wall. All wear heart monitors on their wrists and gold-and-black T shirts bearing the logo of their facility, the Madison Health Club. As one biker gets caught up in watching the presidential candidates duke it out on TV, her heart-rate monitor starts beeping. "Oops," she says, embarrassed to draw the attention of her teacher. "That means I'm out of my target zone...
...plants, according to designs tailored for European markets, for more than half a century. And if all goes according to plan, 10 or 20 years from now an anti-American mob may charge right by a McDonald's without as much as lifting a stone. Because like the Ford logo for the protesters of today, the next generation may not know the origins of the Golden Arches...
...Mickey Mouse ears. And with that kind of goal we got involved with a lot of different things to make that come to fruition. But some things got outta hand because the partners we wound up joining with didn't have the same agenda as we had for our logo. So now, I'm just going back to the integrity of the W. Of course we gonna make money when this next record comes out and there'll be more opportunities, but I'm not prepared to jump at every opportunity. It's got to be within the integrity...
...consolidate and take my "W" off things that are not representing it properly. Take, for example, Wu Tang Records. We've got groups such as Black Knights on Wu Tang Records, but they're not Wu-Tang Clan, you know what I mean? We're not putting our logo on our secondary artists no more. We're telling them, let them build off our strength and use our expertise, but build within their own strength. Basically, the "W" will only be our finest products. The ones we all agree...
...important. The good thing about it is you do have people like Power, Oli Grant, who did the Wu game project and is the CEO of Wu Wear, and myself, RZA and other members of the family basically focusing on constantly reinventing and finding new ways to market the logo. Because it's a logo at the end of the day. We do have a lot of praise for the artist, but the artist is part of a brand. And the brand must be allowed to fly like the United States flag. You know, we go through different presidents...