Word: logos
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...lessons themselves, however, have turned into advertising vehicles. Pizza Hut, for example, found a clever way to bring its redesigned logo to students' attention this year. The company bought rights to paint the logo on the side of a Russian rocket that was delivering parts to the International Space Station. CEO Mike Rawlings said they were looking for a "mythic symbol" to represent the chain's recent growth. Pizza Hut is well-known in education circles for its reading incentive program, Book It!, which rewards students with pizza for meeting their reading goals. The theme for the coming year...
While Shuttleboy contained only text, ShuttleGirl's website boasts a logo--a red silhouette of a female wearing boot-cut pants...
...they waged a doomed battle against Soviet tanks. Twenty-two years later, those streets are once again filled with idealistic young people, but this time the target of their ire is not communism, but global capitalism. The spectacle of demonstrators on the streets brandishing the same hammer-and-sickle logo that had adorned those Russian tanks must look a little bizarre to a Czech population who suffered four decades of the repression, deprivation and tragicomic absurdity of communism; indeed, the standoff between leftist demonstrators and the World Bank and IMF whose summit they're trying to disrupt...
...just scream freshmen?" said Jackie S. Kane, who along with her four Boston College roommates lightened up the line wearing bright orange BC logo T-shirts...
...International Olympic Committee has long had a reputation as a tenacious defender of its brand. In 1981 the IOC even managed to get an international treaty granting global control of its ubiquitous five-ring logo. But the greybeards who run the committee were caught napping by the age of the Internet. Olympic.com was snapped up by a reputable U.S. paint company of that name, so the IOC lumbers on with the less catchy olympic.org (Although official sponsor IBM did snag olympics.com for this year's Sydney Games site...