Word: lohr
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...Lohr's ideas of popular science were unpopular with many top-notch scientists. Coldly received last week was his definition of the object of science & industry: "to supply better goods cheaper." Sniffed scholarly Nobel Prizewinner Dr. Arthur Holly Compton, dean of physical sciences at University of Chicago: "Faraday, as he discovered the laws of electricity, which are basic to electrical engineering, was not concerned with making better things cheaper. . . . A tragedy has occurred in the cultural life of our city...
When Lenox Riley Lohr took over the presidency of NBC four years ago, he abolished the job of executive vice president, gathered the management reins tightly in his fists. Not until January 1939 did he relax his grip. Then into the recreated executive vice-presidency went shrewd, softspoken, Georgia-born Niles Trammell, longtime head of NBC's Central Division (headquarters: Chicago). Last week Trammell stepped into the shoes vacated by Lohr when he resigned last month to become president of the Chicago Museum of Science and Industry...
...over the U. S. by a sexy burlesque of the story of Adam & Eve (TIME, Dec. 27).* Among the 1,000-odd letters of criticism that showered on National Broadcasting Co. was one from FCC asking for a transcript of the program. Last week NBC President Lenox R. Lohr got another letter from FCC, signed by Chairman Frank McNinch. Taking time out from such radio supervising jobs as dividing up the ether, allotting slices of it to broadcasting stations and licensing operators, Mr. McNinch sounded off on Mae West...
Soft orchestra music filled the rest of the 15 minutes for which Groves Bromo Quinine (for colds) had hired General Johnson to radiorate. General Johnson proceeded to a grill room on the 65th floor of the broadcasting building and heard NBC's president, Major Lenox Riley Lohr explain why General Johnson's brand of plain speaking was, at least on the subject of social disease, a little too forthright for radio consumption...
What NBC's President Lenox Lohr wanted was "imaginative and efficient guidance" in a field which stands as much in need of an organizing genius as did the cinema industry when it hired Will Hays 15 years ago. Educators have long been unsatisfied with the radio as an educational medium. Two years ago they gave the industry a scare by plumping in great numbers for the unsuccessful Fess and Wagner-Hatfield bills calling for a Federal allocation of wave bands for educational purposes. This year NBC is devoting a record total of 4,360 hours, 44% of the network...