Word: loing
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Trouble overseas, forest fires out West, tornadoes down South and rain, rain and more rain in the East--not to mention Sammy Sosa's corked bat, Bob Hope's demise, a power blackout and Larry Flynt's hat in the political ring. And oh yes, Ben and J. Lo. It wasn't exactly a season to remember. In fact, the crummy summer of 2003 has been so forgettable that you will need this special test to stay sharp on the details...
...with websites like www. hipstersareannoying.com to prove it), they're a discrete posse, ages 20 to 35, with their own set of cultural emblems. If preppies had Nantucket and duck decoys, this bunch has Los Angeles' Eastside, nu-new wave, vintage, Clarks (the shoes), Larry Clark (the director), hi-lo, po-mo, irony and iPods...
...unconventional way, where it doesn't become just about that sale. You need to maintain the identity of the message and feelings and emotions of the designers. At the end of the day, the greater the image, the greater the character you associate with it. You see J. Lo's bag in Times Square or on the Avenue Montaigne, and if you have the same one, you feel special, part of the gang. That's when the image works." --By Camilla Morton
...Imagine you're a person walking through an enormous store and you see something that has a celebrity association you admire, and there's something there that might make you feel a little bit like her [J. Lo]," says Joe Denofrio, senior vice president and fashion director of Macy's East. "That's a major selling feature. If then, when you get to the dressing room, it actually fits you and looks sexy, you've got something winning on your hands...
...message: authenticity, even antiglamour. This spring, Jacobs used Winona Ryder in ads for his secondary line, Marc by Marc Jacobs, after she wore his designs at her shoplifting trial. Director Sofia Coppola designed a line of fall bags for the same label. And this season a severe-looking J. Lo stars in Jacobs' Louis Vuitton ads. Then there's the famous Madonna Gap commercial and Coke's recent "Real" campaign starring real couple Courteney Cox and David Arquette...