Word: loja
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After eleven months in office, Ecuador's dapper President Galo Plaza Lasso last week passed a political milestone: his regime survived its first noteworthy revolutionary plot. At Aguas Hediondas (literally: Stinking Waters), a sulphurous spa just outside Ecuador's southernmost city of Loja, army officers arrested Bolivar Galvez, a member of Quito's City Council and the president of the Quito Student Federation. In Loja itself, they picked up Lawyer Julio Moreno, director of Ecuador's opposition Liberal Party. Farther north in Cuenca, the country's third city, several army officers were taken into custody...
When Jim struck Rio, its stores were all called magasins, catered to the self-conscious trade. And as in Manhattan when John Wanamaker moved there in 1896, Rio shoppers in 1929 rarely saw price tags; they were accustomed to haggling. Jim called his company Lojas Americanas be cause loja means shop in Portuguese. He opened it on June 1, 1929. Opening-hour gawkers timidly approached the unfamiliar narrow counters, laden with cheap trinkets, household goods, gewgaws. Prices were marked, and signs said "Look What One Milreis Will Buy." The gawkers did not buy. Then, one and a half hours after...