Word: lolcats
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Dates: during 2008-2008
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...Somehow that picture escaped 4chan onto the wider Web. Without knowing where it came from, somebody saw it and liked it enough to start a blog about it: icanhascheezburger.com. Soon other people were making their own Caturday-style pictures and calling them "lolcats." Now you can buy lolcat T shirts and lolcat buttons and lolcat fridge magnets. Last September investors bought icanhascheezburger.com for about $2 million...
...moot doesn't see any of that sweet lolcat money, by the way. Not that he's bitter. He has met the owners of icanhascheezburger.com. "They seem like nice people," he says. "You can't blame them for taking something and capitalizing on it. I don't." But he's barely covering costs. moot runs ads on 4chan, but the site needs massive amounts of bandwidth, and corporations are leery of associating their products with 4chan's content. "It's been a pretty uphill battle getting advertisers to take us seriously and appreciate the community and the power it wields...