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Word: lomb (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...formed on the imaginations of Wall Street analysts since the days when mere mention of "uranium," "transistor" or other buzz words could send a stock's price skyward. A new term, however, is having that effect today: soft contact lenses. Within six weeks after officers of Bausch & Lomb, a 118-year-old optical manufacturer, enunciated the words in March, their stock had nearly doubled. Competitors have said that they will market a soft contact lens, too, with similarly salutary results...

Author: /time Magazine | Title: INDUSTRY: Eye, the Jury | 5/31/1971 | See Source »

...comfortable and less likely to become scratched or to pop out unexpectedly than the hard kind. There are some 90 million near-and far-sighted Americans, but only 10 million of them wear contact lenses. Millions more have tried contacts, but given them up because of eye irritation. Bausch & Lomb is betting on the likelihood that soft contact lenses, because they are usually non-irritating, will win a large share of the $400-million-a-year ophthalmic market...

Author: /time Magazine | Title: INDUSTRY: Eye, the Jury | 5/31/1971 | See Source »

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