Word: lomb
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Dates: during 1980-1989
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...Czechoslovak scientists have made several advances in plastics. Bausch & Lomb used materials and techniques patented by the Czechs to produce the first soft contact lenses. Now Czech researchers say they have invented a plastic that can withstand temperatures of up to 4,000 degrees F. American aerospace firms are interested in using it in rocket nozzles...
...days, $3,595 from Wings, Inc.) to Madagascar, Mauritius and Reunion (25 days, $3,775 from Field Guides Inc.). Though some birders regard their hobby as a naturalist rejection of high-tech culture, the rebuke often requires frequent jet trips, Leitz 10 x 40-B Trinovid field glasses, Bausch & Lomb or Questar spotting scope and a Sony TCM-5000 tape recorder, especially souped up for birding by Saul Mineroff of Valley Stream...
...true American traditionalist would look elsewhere for the real foundation of American fashion: at the wrap-around drama of some Bausch & Lomb Ray-Bans, at the democratic perfection of a simple Hanes T shirt. Ideas for American clothes are sketched, smoothed over and sold on Seventh Avenue, but the real inspiration comes from all over the country: from what teenagers wear to cruise Revere Beach outside Boston or the Galleria mall in the San Fernando Valley; from the work clothes of soldiers and astronauts; from the wardrobe tricks of rock stars and artists at gallery openings. Much of what...
...asymmetric cat's-eyes and jewelry-bedizened sun helmets that cost thousands of dollars. If price is the object, the glittering Optica shop in Beverly Hills has a pair for $35,000. Foster Grant, the largest U.S. manufacturer of popularly priced sunglasses, offers more than 100 styles. Bausch & Lomb, the patriarch of quality shade makers, has at least 200 styles to select from. And people are not shy about choosing. Amanda Brown Olmstead, head of an advertising agency in Atlanta, has nine pairs, which she stores with her jewelry: "I change my glasses just as I change my earrings...
...have Wayfarers grafted onto his face. They became a mass pop phenomenon when Tom Cruise hid himself behind a pair in Risky Business in 1983. As a result, says Paul Brickman, the movie's writerdirector, kids are buying attitude, a "street-bad kind of look." In 1981 Bausch & Lomb produced 18,000 Wayfarers. This year the company expects to sell 600,000. Notes Gai Gherardi, co-owner of Los Angeles' posh 1.a. Eyeworks: "When a kid comes in here, he's buying that '50s mystique, that uniform. If he wants to be cool...