Word: lonardi
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West German and British manufacturers profess to be unconcerned, but Giuliano Lonardi, worldwide marketing director for Fiat, recognizes the challenge. In his view, U.S. firms not only have the billions needed for mass-producing a world car, but through their suppliers they can turn out a tremendous flow of parts in many countries. Says he: "This enormous access to components is the greatest strength of American efficiency in production." Japan's Takashi Ishihara, president of Nissan Motor, speaks as if the American challenge is a war. Says he: "We find ourselves on the eve of intense international competition with...
Many Italians drifted into politics. Since the social revolution triggered by Dictator Juan Perón (who was of Italian ancestry), Argentina's presidential palace has been home to a Lonardi, Frondizi, Guido, and now to Dr. Arturo Illia-all of them of Italian descent. Today, 1,200,000 of Argentina's 21 million people are Italian-born, and another 7,000,000 have Italian blood in their veins...
Militarily, the next try, just three months later, was even less brilliant. The rebels under General Eduardo Lonardi took inland Cordoba, but General Aramburu, attempting to subvert the garrison at Curuzu Cuatia, had to get out afoot when Perón poured reinforcements against him. After three days of fighting, Perón's general staff in Buenos Aires correctly concluded that it could contain the uprising-and it probably would have, except for a rebel admiral named Isaac Rojas, who had commanded the uprising at a naval base, was now heading for the capital in the captured cruiser...
Deperonization. The luck of the struggle dictated that Heroes Lonardi and Rojas should be the new President and Vice President. Because the revolution had no goals beyond liberation, the succeeding days became a time for opportunistic maneuvering by the political forces of right, center and left. The right soon captured Lonardi and sold him a policy of appeasing Peronistas in the hope of forming them into a right-wing political party. Item: Lonardi refused to take La Prensa away from the C.G.T. Other revolutionary leaders watched in rising dismay. One Sunday afternoon two months after Lonardi took office, the revolutionaries...
Died. Lieut. General Eduardo Lonardi, 59, who overthrew the ten-year rule of Argentina's Strongman Juan Peron in last year's five-day revolution, served as provisional President for 50 days, until ousted by a palace coup (TIME, Nov. 21) for his moderate attitude toward defeated Peronistas; after long illness; in Buenos Aires' Central Military Hospital. Soft-spoken General Lonardi spent a year (1947-48) in Washington as Argentina's representative on the Inter-American Defense Board, was forced out of the army in 1951 for allegedly plotting against Peron. Jailed for eight months...