Word: londoners
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Dates: during 1980-1989
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...nine months advertising giant Saatchi & Saatchi has admitted that it was enduring a rough year. But when chairman Maurice Saatchi faced investment analysts in the company's luxurious London boardroom two weeks ago, the news was far worse than anyone had feared. After 19 years of uninterrupted growth, Saatchi's pretax profits for 1989 collapsed, dropping from $217 million last year to just $34 million, an 84% decline. After taxes and other provisions were deducted, the world's largest advertising firm reported its first net loss, of $92 million...
...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...
...Sorrell departed to start his own agency. Sorrell, who had grown restive as a Saatchi subordinate, has since assembled an agency group, WPP, with annual revenues of $1.2 billion. Close observers of Saatchi & Saatchi date the firm's financial drift from Sorrell's departure. Says a marketing executive in London: "He guided them. When he left, they did not know...
...worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
Saatchi management launched an overall restructuring program. Starting last spring, more than 800 corporate employees lost their jobs. Plans were laid to close corporate offices in Washington and to trim operations in New York City and in London, where the corporate staff last year moved into a glossy new global headquarters on sedate Berkeley Square. In addition, five of the firm's twelve directors left. As rumors of further shake-ups spread, Carl Spielvogel offered in July to buy the Backer Spielvogel Bates network. Charles Saatchi declined...