Word: londons
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Dates: during 2000-2009
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...London is literature's Victorian ghost-story capital. Did you have to grapple with everything that came before in that genre? I definitely wanted to ground my story in all the stuff that had come before. A couple of reviewers have faulted me for using all these terrible old clichés, but that was actually the project - to take all the tropes of the 19th century English novel and try to reanimate them. The book is definitely supposed to comment and hopefully expand on London ghost stories of yore...
...familiar tale. Reinventing yourself from a one-hit wonder into a profitable, long-term company has to be one of the biggest challenges in business. Plenty fail. Remember Beanie Babies? LA Lights? Slap-on bracelets? Duerden, 68, who joined Crocs in March from the London-based brand consultancy Chrysalis Group, says he can help Crocs avoid disappearing altogether and turn the company into "a financially stable company and brand...
...broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader base of appeal," says...
...Nobel Peace Prize winner. "Frankly, it seems premature when he hasn't been in office even a year yet and has not yet actually achieved the goals he set out - although he certainly has made some very noteworthy efforts," says Mark Fitzpatrick, senior fellow for nonproliferation at the London-based International Institute of Strategic Studies. "I think he will be embarrassed by it, and it will be unhelpful in the domestic milieu...
...With reporting by Mark Halperin / Washington and Catherine Mayer / London...