Word: loneliest
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Dates: during 1970-1979
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...increasingly stress quality and craftsmanship. Thom McAn, once the proud purveyor of low-cost shoes for kids, now also promotes upscale footwear for women, and ads extoll features like cushioned and arched insoles for its new line of track shoes. Maytag Co. commercials emphasize that their repairmen are "the loneliest people in the world" because the company's washing machines are so well made that nobody needs to have them repaired. Whirlpool, which also produces washing machines, links craftsmanship to patriotism. Its commercials show inspirational scenes of eagles in flight, while a voice-over intones that pride of workmanship...
Like Woody Allen, with whom he is sometimes compared, Brooks, 40, finds his humor in remembered pains. His parents broke up when he was very young, and he grew up as the loneliest boy in North Bergen, NJ. "You remember that kid," he says. "You probably beat him up a few times." He got attention by being funnier than anyone else around, managed to limp through school, then slide unhappily through a semester at New York University in Manhattan. He broke into television at CBS News, and then moved west in 1965. Soon after, he developed the concept for Room...
...lunch, I can't go home, I can't sleep until I've solved it." Nashville's Appleton has a fat file marked BIG K (for kooks) groaning with the barely legible, highly paranoid ramblings of the city's loneliest losers; he answers their missives with phone calls in hopes that they can better explain themselves viva voce. Says he: "I'm always afraid that somewhere in there a guy has a real problem, and maybe I'm his last resort...
...Arthur. He was not ordinarily given to candor about himself, but a few years before he died in 1964, he gave some indication of what it had been like to be Douglas MacArthur. "My mother put too much pressure on me," he said. "Being No. 1 is the loneliest job in the world...
...range of exhausted volcanoes." In the past couple of years, Watergate and its players have seemed similarly defunct: the political passions of the scandals expired, parole boards and literary agents tidying up like janitors, attending to the last details. And now, again, Nixon reappears, one of the strangest, loneliest, most complicated and interesting political figures in American history...