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...donate money to the U.S. Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as "Deposit Savings in Bong.") In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. Right now, the long-track team is preparing for a competition in Berlin, while the short trackers are in Montreal for a meet. "We are scrambling like crazy to get the logos on the uniforms this weekend," says...

Author: /time Magazine | Title: Colbert to the Rescue: Can He Save U.S. Speedskating? | 11/3/2009 | See Source »

...deal. "My gut reaction was, 'Great,' " says Crowley. "It's a unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno wrote to TIME in an e-mail...

Author: /time Magazine | Title: Colbert to the Rescue: Can He Save U.S. Speedskating? | 11/3/2009 | See Source »

...with that, despite people making that connection. It's really about promoting the book. It's simply a way to get into as many bookstores as possible and meet as many readers as possible. Whether I run or not is a decision for me that is a long way away. A lot of people make that assumption that everything I'm doing is moving toward that. The truth is, I'm having a great time doing what I'm doing on [ABC] Radio five days a week, on television on the weekends with Fox News, with my writing and speaking...

Author: /time Magazine | Title: Mike Huckabee on the (Book Tour) Trail | 11/2/2009 | See Source »

...known if Democrats have the votes to pass it. Even if it fails, says Senator Nelson, Schumer will have no problem adapting to the political reality. "Chuck is the most pragmatic man I've ever met," Nelson says with a laugh. Yet it's clear that Schumer is a long way off from calling his public option a lost cause just...

Author: /time Magazine | Title: Can Chuck Schumer Push a Public Option Through? | 11/2/2009 | See Source »

...Lankans, Lieut. General Sarath Fonseka is a bit of a hero. Now the equivalent of the U.S. military's Chairman of the Joint Chiefs of Staff, Fonseka was the former army commander who helped strategize and lead the campaign that put a decisive end to the quarter-century-long separatist war of the Tamil Tigers. The intensity of the onslaught raised criticism around the world, including a 68-page State Department report to the U.S. Congress that took to task the conduct of both government forces and the Tigers. Now, what appears to be an attempt by the Department...

Author: /time Magazine | Title: The U.S. Wants to Talk to Sri Lanka's Tiger Tamer | 11/2/2009 | See Source »

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